Skyy Vodka was first produced in San Fransisco, California, and has been around as one of Americas most popular alcoholic beverages for years. Skyy Vodka most popular form of advertisement is used through sexual attraction in both men and women. In the advertisement I choose, you see three people, all of them very attractive. Two of them are women and one of them male. They are all close together in an airplane in what seems to be first class, sharing a bottle of Skyy vodka. This advertisement's audience is any alcohol drinker, mainly those who seek the "rockstar" life style. This advertisement targets men and women who wish to live the lifestyle that Skyy vodka promotes, rich, famous, beautiful. It as though this advertisement is saying "drink sky vodka and you will be beautiful, rich and living the high life like us". The women in this advertisement are wearing beautiful, expensive jewelry, there bodies have an un-natural glow, and then man in the advertisement is wearing an expensive black tuxedo. They look important, suffisticated, like rockstars. This is obviously not true, just because you purchase a bottle of Sky vodka, or drink a glass of Sky vodka does not mean you will become beautiful out of no where, or that money will come in your midst miraculously. Anther strategy they are using is addressed to men. Notice there is only one man and two women, drink this vodka and not only will you be rich beautiful and famous, but for men, women will flock to you. You will have a women for each arm. This is another point Skyy Vodka is trying to pursue with this advertisement.
